The department was founded in 2000. Originally it was known as the Audiovisual Media Design Department. It changed its name to “Digital Media Design Department” in 2003. It was allotted an annual undergraduate admission of 120 students. The department provides professional curriculum of 2D and 3D computer animation, interactive multimedia design, and game design.
The undergraduate program is set for four years and each year-level includes two classes. Each class recruits sixty students and a certain quota of foreign students. The Overseas Youth Vocation Training Program of Digital Media Design Department recruits high school graduates or those who have the equivalent of a high school diploma. The department allocated one class for them and the period of study is two years.
Dear DMD majors,
In response to the advent of the new media generation and the developments of computer network technology, digital design has become the core skill and new direction of technology in the design field. Even with the advent of computer applications, our department still emphasizes the training of professional design talents based on the humanities and arts, supplemented by the application of computer technology. The curriculum focuses on the development of creative thinking, computer drawing skills, artistic media, computer technology applications and digital music synthesis. At the same time, it also integrates digital technology, media applications, cultural and creative industries and other fields requiring new media in order to train a new generation of designers.
The department of Digital Media Design attaches great importance to students' creative thinking, basic drawing skills, and use of artistic media. It also provides group teaching in three major areas, including interactive multimedia, animation, film and television, and digital games. It actively develops towards professionalization and internationalization to cultivate professional design talents with both humanities background and technology skills in computer animation, video game design, multimedia, web design, digital film, media visual design and digital music.
I hope everyone can cultivate the following while studying in our School of Design:
1. Systematic learning of digital design and technology applications.
2. Cultivation of teamwork and professional work ethics.
3. Familiarity with the new technology development trends and business opportunities in the digital age.
4. Ability to carry out professional art design practice independently, with high aesthetic ability, cultural and artistic literacy and interdisciplinary vision.
Because of our love for digital design,
because of our curiosity about digital technology, we are traveling in the rich world of design together.
You who love digital design,
let's explore the bits and pieces of digital animation, interaction design, and game design.
Choose what you want to learn and teach what you love,
as long as you are passionate and happy about digital design.
The digital world will always greet you.
You can start with us and embrace a beautiful new future together.